The epicenter of the Rose Parade® presented by Honda will be given a facelift this year thanks to OneLegacy, the organization that has run renowned Donate Life float campaigns since their inception in 2004.
For generations, the intersection of South Orange Grove and Colorado Boulevards, commonly referred to as “TV Corner,” has served as the base of operations for Rose Parade broadcasters, photographers and media, reaching hundreds of millions of people around the world each. year. The concentrated activity spanning south and east to encompass parade formation, 40,000 grandstand seats and Old Pasadena inspired Tournament of Roses volunteers to see new possibilities for the ‘first mile’ of the race. Rose Parade.
On January 1, 2022, TV Corner will be transformed as The First Mile presented by OneLegacy adds a large video screen to West Colorado Boulevard; presents the pageantry of the tribune inaugurating the procession of the parade towards the east; and elevates the iconic press medium into an Instagram-worthy ensemble.
“OneLegacy is very proud of the revolutionary approaches that the Donate Life tank campaigns have brought to the celebration of the American New Year,” said Tom Mone, CEO of OneLegacy. “We saw the spearheading of The First Mile as an opportunity to share with Southern Californians that OneLegacy is their Donate Life organization and has faithfully helped save and heal lives here since 1968.” Thanks to the support of hospitals, transplant centers, coroners’ offices and millions of registered donors, this year OneLegacy is on track to surpass the record of 1,661 life-saving organ transplants in 2020 and 190,000 lives healed thanks to the tissue and corneal donation.
Two decades ago, OneLegacy galvanized the national organ donation community to make participation in the Rose Parade float the centerpiece of an annual campaign to inspire viewers across the country to save and heal. lives as organ and tissue donors. By New Year’s Day, 18 Donate Life floats will have traveled 99 miles along the legendary five-and-a-half-mile course of the Rose Parade, making OneLegacy’s pioneering sponsorship of The First Mile an even more symbolic milestone.
For more information visit OneLegacy.org. To register to become an organ, eye and tissue donor, visit OneLegacy.org/Register.
About the Pasadena Tournament of Roses® and the rose parade®presented by Honda
The Tournament of Roses is a voluntary organization that organizes the celebration of the American New Year® with the Rose Parade® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. The 935 volunteer members of the Association provide more than 80,000 hours of human strength, which will make the success of the 133rd Rose Parade, on the theme “Dream. To believe. Achieve. », Saturday January 1, 2022, followed by the 108th Rose Bowl Game. For more information visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and Youtube.