NOVA launches new brand and logo – theportonline


BUCKS COUNTY – NOVA, Bucks County’s leading nonprofit supporting victims of serious crime, unveiled its new brand and logo at its recent auction and gala.

“The new logo consists of an acronym — NOVA — representing the organization’s previous name, ‘Network of Victim Assistance’, in thin black type, with the V in thin orange to yellow type.

The new look was inspired by a headlight beam with the “V” slightly protruding from the other letters, calling out to someone, the top hat burning the brightest, representing the hope that one day victimization will not be more.

NOVA’s new colors, or “sunburst” as they call them, embody the promise of hope and light – of a new day – and NOVA’s commitment to remain a beacon for individuals, families and communities. . The logo and the slogan “Support the victims. Stop Violence”, were chosen both for their simplicity and the simplicity with which they express the mission of the agency.

Going forward, the new logo will be prominently displayed on NOVA’s website, signage, social media and other agency materials,” a statement read. “NOVA engaged marketing agency Simpatico in 2021 to conduct a brand audit. The audit included measuring the agency’s visibility in all Bucks County communities and assessing the accessibility of its services to those in need. Findings from the brand audit and accompanying market research have informed a comprehensive rebranding, with the launch of NOVA’s new website in February 2022. The next phase of awareness is to make underserved populations – including the LGBTQIA+ community, non-English speaking communities, at-risk youth, and low-income and economically marginalized communities – aware of NOVA’s free support services, including trauma-informed counseling, forensic examinations for sexual assault and investigations of allegations of child abuse or elder abuse.

“There is always more to be done to serve victim-survivors from all walks of life,” said NOVA Executive Director Penelope Ettinger. “NOVA is really setting the tone for services for victims of crime in our region and beyond, and we look forward to reaching more individuals and families who may need our support.

NOVA secured funding for these efforts through the federal Victims of Crime Act (VOCA). These funds are allocated through the Pennsylvania Commission on Crime and Delinquency (PCCD), which supports victim service agencies by providing basic direct services, expanding the range of services, and reaching underserved populations or underserved. VOCA funds for these efforts have been awarded for direct outreach to communities disproportionately affected by violent crime.

Services available through NOVA include:

• Personal advocacy, emotional support and mental health counseling
• Forensic interviews
• Legal aid services when the need for such services arises directly from the victimization
• Facilitation of participation in the criminal justice system and other public proceedings (eg, juvenile justice hearings and civil commitment proceedings) arising from the crime
• Coordination of activities that facilitate the provision of direct services – including, but not limited to, crisis response teams, multidisciplinary teams, coalitions to support and assist victims and other similar programs
• Innovative and interactive programs for schools (preschool through post-secondary), community groups, faith-based organizations and professionals that provide information and teach skills to reduce incidents of violence in our communities.

“All Bucks County residents should be able to designate NOVA as a place of hope and healing,” said NOVA Director of Operations and Community Engagement Angela McGettigan. “We are committed to being the place that victims of sexual assault and other crimes can always turn to for help on their healing journey. Like a beacon, our light will always be on and within reach of all who need us.

About Nova:

NOVA supports, counsels, and empowers victims of sexual assault and other serious crimes in Bucks County and works to prevent and eliminate violence in society through advocacy, training, education and training programs. community education and prevention. Founded in 1974, NOVA is a community-based 501(c)(3) nonprofit organization operating from three offices in Fairless Hills, Jamison and Perkasie. Services are made possible through the financial support of federal, state, and local grants and contracts, corporations, foundations, and private donations. All contributions are tax deductible to the extent provided by law. For more information, visit


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